JAQ AILEEN
BUMI (1/2)

Based in Jakarta, BUMI is a Natural History and Geology museum dedicated to bridging the worlds of science, art, and cultural heritage.

This brand identity guide book for BUMI, includes a visual and narrative system that reflects its mission to connect people with the natural beauty and history of our planet.

Size:8.26 x 6 in
Binding: Spiral
Typeface: Ghost, Helvetica Neue

TYPE
Brand Identity
YEAR
2025
Kitchen Banquette with blue cushions and arched window
White bed with arched niche
Bathroom with carrara basketweave tile and pedestal sink
Kitchen Banquette with blue cushions and arched window

Modular BUMI logo with rocks from the collection.

White bed with arched niche
Bathroom with carrara basketweave tile and pedestal sink
Kitchen Banquette with blue cushions and arched window

INDEX

An ornate, historic apartment building with a green mansard roof towers over a glass-and-steel subway entrance marked with the number 72.An elegant living room featuring two large, rounded burl wood armchairs, a mustard armchair, and a marble fireplace.A view looking down the center of a square spiral staircase with white marble steps and an ornate dark wood and iron banister.A view looking down the center of a square spiral staircase with white marble steps and an ornate dark wood and iron banister.An ornate, historic apartment building with a green mansard roof towers over a glass-and-steel subway entrance marked with the number 72.A view down a long hallway with herringbone floors, seen through a large white archway. A modern pendant light hangs from the ceiling.An ornate, historic apartment building with a green mansard roof towers over a glass-and-steel subway entrance marked with the number 72.An ornate, historic apartment building with a green mansard roof towers over a glass-and-steel subway entrance marked with the number 72.

RELATED PROJECT

Bumi Museum(2/2)
Screenshot of the BUMI website's homepage.Screenshot of the BUMI website's homepage.

BUMI MUSEUM (2/2)

TYPE
Website
YEAR
2025
5+