Publication Design | Brand Identity | Web Design
BUMI Museum is a Natural History and Geology museum in Jakarta, Indonesia. It was founded to bridge the gap
between science, art, and cultural heritage, offering visitors a deeper understanding of the geological history
of Indonesia. BUMI Museum seeks to inspire a sense of wonder and responsibility toward preserving the earth’s
geological treasures for future generations.
The Challenge
The Strategy
The strategy centers on the concept of "curiosity-driven discovery"—a commitment to pushing the boundaries of
geological science while fostering an inclusive, accessible learning environment for all visitors. This vision is
encapsulated in the museum’s tagline, “Unearth wonders, Ignite curiosity.”
